Here Are the People Who Lost Millions Backing Musk's Twitter Takeover (2024)

Invested

An unsealed court document confirms that Sean Combs, Jack Dorsey, and a handful of Silicon Valley elites helped fund the $44 billion takeover of Twitter

Elon Musk took Twitter private in 2022, but he didn’t do it alone: The deal was backed by his wealthy allies in Silicon Valley, embattled hip-hop mogul Sean “Diddy” Combs, and holding companies based in Saudi Arabia and Qatar, according to a court document ordered unsealed by federal judge on Tuesday, first seen by the public late Wednesday night.

The list of shareholders was made public thanks to a motion filed by nonprofit group Reporters Committee for Freedom of the Press on behalf of independent tech journalist Jacob Silverman, who has argued that the public deserves to know “who owns an important site for public discourse and whether its free-speech fundamentalist majority shareholder is doing business with censorious dictatorships.” Musk’s company, now branded X Corp., had until Sept. 4 to comply with U.S. District Judge Susan Illston’s order to disclose the investors.

One group represented in the document was far from surprising: wealthy elites in tech and finance, many of whom have joined Musk in supporting Donald Trump‘s bid to retake the White House. Among those represented are venture capitalists Marc Andreessen and Ben Horowitz; Pershing Square Foundation (Bill Ackman and his wife, Neri Oxman, are co-trustees); and 8VC, a firm where Palantir Technologies co-founder Joe Lonsdale is managing partner, as well as Sequoia Capital (partner Shaun Maguire was an early backer of Trump in Silicon Valley) and the cryptocurrency exchange Binance. Scott Nolan, a partner at Founders Fund, co-founded by Peter Thiel, is named, as is Ross Gerber, CEO of Kawasaki Wealth and Investment Management. Gerber earlier this year complained that Musk’s behavior had hurt sales for Tesla, in which his fund is invested — prompting Musk to call him an “idiot” on X.

Jack Dorsey, a co-founder of Twitter and its CEO until 2021, was another one of the financiers who bankrolled Musk’s acquisition of the platform. Although once optimistic about the company’s future under Musk’s ownership, he has since openly criticized Musk’s disastrous changes to the platform and suggested the deal should never have happened.

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It’s unclear if any of his fellow shareholders have regrets about investing in what was to become X, shedding precious name recognition and hemorrhaging ad revenue as Musk told brands fleeing the site due to rising hate speech to “go f*ck yourself,” then launched a series of desperate lawsuits in attempt to claw back the money lost. But one individual who might have put his fortune to better use is Sean Combs. In the months following the Twitter takeover, he began to face a reckoning for a long history of alleged abuse and sexual violence, and earlier this year, law enforcement raided his homes as part of a federal sex-trafficking investigation. (He has vehemently denied all the allegations.)

The forthcoming book Character Limit: How Elon Musk Destroyed Twitter, by New York Times reporters Kate Conger and Ryan Mac, relates an awkward scene in which Musk tried to assure the CEO of Revolt, a media company founded by Combs, about the surge in racist content that accompanied his appointment to chief executive at Twitter. (Combs sold his stake in Revolt this summer.) Detavio Samuels, the head of that company, was worried that Black users would be assailed by hate speech. Musk deflected by saying, “I don’t know if you know this, but Puff [one of Combs’ former stage names] is an investor in Twitter.” He added, “You know, he’s a good friend of mine. We text a lot.”

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A full list of investors in Elon Musk’s Twitter deal was reported yesterday. One investor name that’s raising eyebrows is Sean “Diddy” Combs.

Our book CHARACTER LIMIT has a fun lil anecdote about Diddy’s investment. During the first week of his takeover, Musk joined a call with… pic.twitter.com/QKz1hoQHe7

— Ryan Mac 🙃 (@RMac18) August 22, 2024

Meanwhile, Silverman’s speculation that Musk, an avowed defender of free speech, might be in bed with “censorious dictatorships” has been confirmed: Prince Al Waleed bin Talal Al Saud of Saudi Arabia is listed as a shareholder along with Kingdom Holding Company, of which he is CEO and 95 percent owner. The billionaire royal and Kingdom Holding had purchased a 3 percent stake in Twitter for $300 million back in 2011. According to Amnesty International, Saudi Arabia’s monarchy works to strictly limit freedom of expression online and is “brutal” in its crackdowns on citizens, using the internet to voice opinions they find unacceptable, even sentencing some to extensive prison terms. Q Tetris Holding, another of Musk’s investors, is a Qatari company; its leadership overlaps with that of the nation’s sovereign wealth fund, Qatar Investment Authority. Qatar, too, is known to filter and censor internet data.

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The exact size of the stakes bought by each shareholder is unknown, though one of them, the financial services company Fidelity Investments, indicated in a January filing that it had slashed the valuation of its shares from $20 million in October 2022 to about $5.6 million, for an overall 71.5 percent loss. It had already marked down the stake by 65 percent within a year of Musk’s purchase. All in all, it seems this was the wrong bet to make with Musk — and nobody’s walking away any richer.

Here Are the People Who Lost Millions Backing Musk's Twitter Takeover (2024)

FAQs

Here Are the People Who Lost Millions Backing Musk's Twitter Takeover? ›

Among those shouldering the burden: Saudi and Qatari business leaders and royalty; Silicon Valley venture capital and tech investors; and Twitter co-founder and former CEO Jack Dorsey.

Who owned Twitter? ›

The service is owned by the American company X Corp., which was established to succeed the prior owner Twitter, Inc. in March 2023 following the October 2022 acquisition of Twitter by Elon Musk for US$44 billion. Musk stated that his goal with the acquisition was to promote free speech on the platform.

What happened to Elon Musk's twitter? ›

Elon Musk completed his acquisition of Twitter in October 2022; Musk acted as CEO of Twitter until June 2023 when he was succeeded by Linda Yaccarino. Under Musk, Twitter was rebranded to X on July 23, 2023, and its URL changed from twitter.com to x.com on May 15, 2024.

Who owns 100% of Twitter? ›

After buying Twitter for $44bn in 2022, Elon Musk took the reins of the platform and company and revolutionised it completely.

How many users have left Twitter? ›

This is the first time we've predicted a drop in worldwide Twitter users since we began tracking the company in 2008. In 2024, its global user base will then drop another 5.1% to 335.7 million. That's a loss of 32.7 million users in two years.

Is Twitter still relevant in 2024? ›

As a social media platform, Twitter has been around for approaching a couple of decades, and it has undergone several changes over the years. In 2024, Twitter (now known as X) is still a relevant platform for businesses and individuals alike.

Is Elon Musk an engineer? ›

And while he was an investor in both SpaceX and Tesla Motors, he was also heavily steeped in design, playing a lead role in both products' engineering. While he might not have a degree in engineering, he oversaw the development of the all-electric Tesla Roadster and Model S sedan.

Who was Twitter's CEO before Elon Musk? ›

Jack Dorsey cofounded Twitter in 2006 and the company made him a billionaire. He stepped down as Twitter CEO in 2021 and supported Elon Musk's takeover of the company.

Does Black Rock own Twitter? ›

ownership in TWTR / Twitter Inc. 2022-02-08 - BlackRock Inc. has filed an SC 13G/A form with the Securities and Exchange Commission (SEC) disclosing ownership of 52,095,502 shares of Twitter Inc (US:TWTR). This represents 6.5 percent ownership of the company.

What was Twitter's original name? ›

At the time, a popular trend, sometimes to gain a domain-name advantage, was to drop vowels in the name of their companies and services. Software developer Noah Glass (@Noah) is credited with coming up with the original name twttr as well as its final incarnation as Twitter.

How much is Twitter worth right now? ›

Last known market cap: $41.09 Billion

On October 28, 2022 Twitter had a market cap of $41.09 Billion. The market capitalization, commonly called market cap, is the total market value of a publicly traded company's outstanding shares and is commonly used to measure how much a company is worth.

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